Consumers' personality and compulsive buying behavior: The role of hedonistic shopping experiences and gender in mediating-moderating relationships - ScienceDirect
What Is Brand Personality? How It Works and Examples
PDF] The relationship of consumer personality trait, brand personality and brand loyalty: an empirical study of toys and video games buyers | Semantic Scholar
Identify consumer personality traits out of text | Symanto
What is a Brand Personality, According to Marketers Who've Developed Them